JOB TITLE: Sales Area Manager
STATUS: Full-Time – Exempt
AREA: Canada – Finishing
The Sales Area Manager reports to the National Sales Manager for North America and is responsible for
promoting and selling Cefla finishing products in Canada (AB, SK, MB, ON-except Ottawa Valley).
The position interacts across the Cefla North America organization as well as with outside businesses and
individuals (dealers, agents, ancillaries’ suppliers, etc.).
Develop territory sales strategy with the sales manager and sales support team.
Developer dealer/agent network within the territory.
Forecast and monitor activity in the region, working closely with the sales team, dealers/agents, and
Provide product training together with sales engineers to agents and dealers through planned training
sessions and fieldwork.
Perform appropriate cost justification studies and generate ROI’s for presentation to potential customers.
Travel with regional dealers/agents and provide technical expertise on sales calls.
Recommend machines and systems for customer specific applications and develop presentations for
Work closely with the sales support team and sales manager to plan an efficient sales support effort on a
weekly, monthly and quarterly basis.
Coordinate order progression between customers, sales support team, and dealers/agents and assist with
Assist dealer/agents in documenting important technical information regarding the machine sale on the
sale agreement or attached orders note.
Monitor competitor’s activities and notify engineers and/or sales department of new developments,
technologies, special trends, products, etc.
Provide technical and creative input for marketing of products and publicity releases, develop technical
specifications, and contribute articles to trade publications.
Travel abroad for sales meetings, training, customer testing, and international trade shows.
YEARS OF EXPERIENCE/EDUCATION
5+ years of experience in a manufacturing environment, selling capital equipment
Bachelor’s degree minimum
Experience dealing with European machinery (capital) equipment
Ability to speak Italian language
Lead teams with business objectives and/or productivity improvement goals.
Confidence when dealing with people
Able to lead cross-discipline projects
Self-starter, decision maker, problem solver, and analyst
Attentive to details
Manage concurrent tasks and responsibilities
Excellent oral and written communication skills
Remain well organized. Meet deadlines