Cefla Shopfitting‘s “New Experience” is set to play a starring role at Euroshop 2020, with the stand showcasing an innovative solution to improve the customer experience.
Cefla Shopfitting is set to play a pivotal role at Euroshop, the world’s biggest retail fair, to be held from 16 to 20 February 2020. At the heart of the Shopfitting stand lies an immersive New Experience that focuses on the consumer thanks to innovative customer-centric solutions.
Design and technology: the linchpins of Cefla Shopfitting’s New Experience
Design, innovation, service, technology and nature are the watchwords of the New Experience that Cefla Shopfitting will offer visitors to its stand of over 500 m2 (C17 – Hall 12) at the coming edition of Euroshop, to be held in Düsseldorf from 16 to 20 February 2020. Including actual sales and experience areas, the stand has been organised down to the last detail by Cefla’s Retail Design team (whose designers developed the stand concept in-house and will be following the project closely until its opening).
A “shop-size” stand
The stand perimeter has been set up using the 3×3 modular system. This solution – specifically selected by Cefla’s retail designers – highlights a system that can readily be adapted to product display requirements in keeping with changing seasons, trends, promotions and other retailer needs.
New ShopUp features
At the centre of the stand visitors will find the area dedicated to ShopUp, an innovative, smart display system capable of providing an exclusive, connected shopping experience.