Last Thursday we told of the story involving two of Imola’s most prominent companies, Cefla and CIR. That episode brought about the end of CIR as a company. However a historical brand which once belonged to CIR survives today as a part of Cefla. We’re talking about dental unit manufacturer Anthos.
Anthos was founded as a division of CIR in the year 1950. The company manufactured and sold dental equipment throughout Italy and in a handful of European countries. When it became part of Cefla in 1998, this gave birth to the Dental division, one of today’s five Business Units managing seven brands and covering three product categories for the medical sector.
#CeflaMedicalEquipment designs and manufactures dental units, systems for dental imaging and 2D/3D digital radiology, and sterilisation devices.
With Cefla’s investment resources, Anthos began to reap the benefits of Lean Production methods and re-designed the product range, conceived to satisfy the needs of dental professionals around the world. At the start of the new millennium the Classe A range of treatment centres was launched with a slogan clear to all: Born for the World. The new Classe A dental units (a name which includes the patient chair, cuspidor bowl and hygiene systems present inside the unit body) enjoy immediate, widescale success with sales growing fast around the Mediterranean and important results in Asia, Australia and the Middle East.
Today Anthos is the leading dental unit brand in Italy and belongs to a range comprising other famous brand names such as Castellini and Stern Weber which make Cefla Medical Equipment in Imola Europe’s number one production hub for dental treatment centres. Anthos alone delivers nearly 3400 dental units each year to 73 countries around the world (2016 figures). These end up in private clinics, university dental schools, hospitals and dental surgeries. Compared to the year 1998 (2252 units sold in 35 countries) growth rates are significant and show no signs of slowing down.