Proximity
Living
These shelves are made for living department of DIY stores, to give the customer ideas and inspirations.
Visual impact and the creation of well furnished, stimulating ambiences are very important in the Living department of DIY stores, to give the customer ideas and inspirations, since it is often by seeing a product that the consumer actually decides to purchase.
In this context, display structures must prioritise communications in terms of colours, emphasise educational materials and differentiate the offering on the basis of the DIY enthusiast’s degree of experience.
